Engaging parents on social media

ABOUT THE EVENT

Join us as we explore what today's parents really value from brands on social media, and how the most effective family brands earn trust through stories that feel useful, relatable and worth remembering. The afternoon is anchored in original research, commissioned by Favola and launched at the event.

WHY IT MATTERS

Parents have never had more content competing for their attention — juggling work, childcare, school runs and an endless stream of advice. Social media is how they learn, connect and unwind, but it's also a source of pressure and noise. For family brands, this is both the challenge and the opportunity.

WHAT YOU'LL TAKE AWAY

- A deeper understanding of the parent audience

- Practical insight into what actually resonates

- A fresh perspective on building stronger relationships on social

REGISTER TO JOIN US