Join us as we explore what today's parents really value from brands on social media

and how the most effective family brands earn trust through stories that feel useful, relatable and worth remembering.

The afternoon will be anchored in original research, commissioned by Favola and launched at the event.

A panel of brand marketers, creators and community builders will bring the findings to life, sharing what they have seen working in practice and what the most successful family brands are doing differently.

Why?

Parents have never had more content competing for their attention.

Every day they're juggling work, childcare, school runs, family logistics and an endless stream of advice, opinions and recommendations.

Social media has become part of how they learn, connect and unwind, but it's also another source of pressure, comparison and noise.

For family brands, this is both the challenge and the opportunity.

You'll leave with a deeper understanding of the modern parent audience, practical insight into what resonates and a fresh perspective on how family brands can build stronger relationships on social.