Privacy Policy

last updated: 10 September 2026

Favola is a trading name of The Social Consultant Limited, a company registered in England and Wales under company number 09024812, with its registered office at 2–4 Gladstone Place, Newton Abbot, Devon, TQ12 2AW.

The Social Consultant Limited (“Favola”, “we”, “us” or “our”) is the controller of personal information collected through this website and in connection with enquiries made to us.

This Privacy Policy explains what personal information we collect, how we use it and the rights you have in relation to it.

Favola is a trading name of The Social Consultant Limited, a company registered in England and Wales under company number 09024812, with its registered office at 2–4 Gladstone Place, Newton Abbot, Devon, TQ12 2AW.

The Social Consultant Limited (“Favola”, “we”, “us” or “our”) is the controller of personal information collected through this website and in connection with enquiries made to us.

This Privacy Policy explains what personal information we collect, how we use it and the rights you have in relation to it.

The Social Consultant Limited (“Favola”, “we”, “us” or “our”) is the controller of personal information collected through this website and in connection with enquiries made to us.

This Privacy Policy explains what personal information we collect, how we use it and the rights you have in relation to it.

Information we collect

We may collect personal information that you provide to us directly, including:

• your name;

• email address and telephone number;

• company name and job title;

• information you provide when contacting us or submitting a form;

• marketing preferences;

• information submitted in connection with prospective employment or freelance opportunities; and

• any other information you choose to provide to us.

We may also collect information automatically when you visit our website, including information about your device, browser, IP address, pages visited, interactions with the website and how you arrived at the website.

Some of this information is collected through analytics, advertising pixels and similar technologies where you have provided the required consent.

How we use your information

We may use your personal information to:

• respond to enquiries and requests;

• provide information about our services;

• manage relationships with prospective and existing clients, suppliers and partners;

• consider prospective employees, freelancers or collaborators;

• operate, secure and improve our website;

• understand how visitors use our website;

• measure the effectiveness of our marketing and advertising;

• create advertising audiences and undertake remarketing where you have consented to this;

• send marketing communications where permitted by law; and

• comply with our legal and regulatory obligations.

Our lawful bases

Depending on the circumstances, we process personal information on one or more of the following bases:

Legitimate interests – where processing is reasonably necessary to operate and develop our business, respond to business enquiries, manage business relationships, improve our services or market our services to appropriate business contacts, provided those interests are not overridden by your rights.

Contract – where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Consent – where you have consented to particular processing, including certain analytics, advertising technologies or marketing activities. You may withdraw your consent at any time.

Legal obligation – where processing is necessary for us to comply with a legal or regulatory requirement.

Where electronic marketing rules require consent, we will only send such communications where the necessary consent has been obtained.

Depending on the circumstances, we process personal information on one or more of the following bases:

Contract – where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Consent – where you have consented to particular processing, including certain analytics, advertising technologies or marketing activities. You may withdraw your consent at any time.

Legal obligation – where processing is necessary for us to comply with a legal or regulatory requirement.

Where electronic marketing rules require consent, we will only send such communications where the necessary consent has been obtained.

Website analytics and advertising

Our website is built and hosted using Framer. Framer's built-in website analytics is designed to operate without cookies or persistent visitor identifiers.

We may also use third-party analytics, CRM and advertising services, including:

Google, including Google Analytics, Google Ads and Google Tag Manager, to measure website use, understand campaign performance and measure advertising conversions.

Meta, including the Meta Pixel and related technologies, to measure advertising effectiveness, attribute conversions and, where permitted, build or reach advertising audiences across Facebook and Instagram.

LinkedIn, including the LinkedIn Insight Tag, to measure campaign performance, understand visits resulting from LinkedIn advertising and support audience and conversion measurement.

HighLevel / GoHighLevel / LeadConnector, to manage enquiries and prospective client information, process form submissions, support marketing activities and, where enabled, measure website and form activity.

Non-essential analytics and advertising technologies are used only in accordance with the choices you make through our cookie consent controls.

Further information is available in our Cookie Policy.

Our website is built and hosted using Framer. Framer's built-in website analytics is designed to operate without cookies or persistent visitor identifiers.

We may also use third-party analytics, CRM and advertising services, including:

Google, including Google Analytics, Google Ads and Google Tag Manager, to measure website use, understand campaign performance and measure advertising conversions.

LinkedIn, including the LinkedIn Insight Tag, to measure campaign performance, understand visits resulting from LinkedIn advertising and support audience and conversion measurement.

Non-essential analytics and advertising technologies are used only in accordance with the choices you make through our cookie consent controls.

Further information is available in our Cookie Policy.

Sharing your information

We may share personal information with organisations that provide services to us, including:

• website hosting and technology providers;

• CRM and communications providers;

• analytics and advertising platforms;

• IT and security providers;

• professional advisers such as accountants, lawyers and insurers; and

• regulators, authorities or other parties where disclosure is required by law.

These organisations may act as processors on our behalf or, in some circumstances, as independent controllers of information they receive.

We do not sell your personal information.

International transfers

Some of our technology and advertising providers operate internationally and may process information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that an appropriate legal safeguard is in place. Depending on the destination and provider, this may include UK adequacy regulations or approved contractual safeguards.

How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

As a general guide:

• information relating to initial business enquiries may be retained for up to 24 months after our last meaningful contact;

• information relating to clients and contractual relationships may be retained for up to six years following the end of the relationship where needed for legal, accounting or business purposes;

• marketing information may be retained until you unsubscribe, object or we determine that it is no longer appropriate to retain it;

• prospective recruitment information may normally be retained for up to 12 months where relevant to future opportunities; and

• analytics and advertising information is retained in accordance with the settings and retention periods of the relevant platform.

We may retain information for longer where required by law or where reasonably necessary in connection with a legal claim.

Your rights

Depending on the circumstances, you may have the right to:

• request access to your personal information;

• ask us to correct inaccurate information;

• ask us to delete your information;

• request that processing is restricted;

• object to processing based on legitimate interests or for direct marketing;

• request transfer of information in certain circumstances; and

• withdraw consent where processing is based on consent.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Depending on the circumstances, you may have the right to:

• request access to your personal information;

• ask us to correct inaccurate information;

• ask us to delete your information;

• request that processing is restricted;

• object to processing based on legitimate interests or for direct marketing;

• request transfer of information in certain circumstances; and

• withdraw consent where processing is based on consent.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Marketing

You can ask us to stop sending marketing communications at any time by using the unsubscribe option contained in our communications or by contacting us.

Where you object to direct marketing, we will stop using your information for that purpose.

Security

You can ask us to stop sending marketing communications at any time by using the unsubscribe option contained in our communications or by contacting us.

Where you object to direct marketing, we will stop using your information for that purpose.

Third-party websites

You can ask us to stop sending marketing communications at any time by using the unsubscribe option contained in our communications or by contacting us.

Where you object to direct marketing, we will stop using your information for that purpose.

Changes to this policy

You can ask us to stop sending marketing communications at any time by using the unsubscribe option contained in our communications or by contacting us.

Where you object to direct marketing, we will stop using your information for that purpose.

If you have any questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

The Social Consultant Limited trading as Favola
2–4 Gladstone Place
Newton Abbot
Devon
TQ12 2AW

Email: hello@favola.co.uk

We are a social media agency with a deep belief in storytelling. We call our approach Social with Substance.