Organix
Lil’ Ballers - Turning Toddler Chaos into TikTok Gold
NEW POSTS
VIDEO VIEWS
VIRAL TIKTOKS
MARKET SHARE
The brief
Organix didn’t come to use asking for “more content.” They came asking for a shake-up. TikTok was calling - loud, chaotic, unfiltered - and the brand needed a social presence that felt just as joyful and unpredictable as toddlerhood itself. No studio lights or spotless kitchens: just mini humans, big personalities, and snacks that help keep the peace.
The idea
We immersed ourselves in the world of Gen Z parents online - pram-pushers scrolling between tantrums, feeding frenzies and ever-changing bedtime routines. That’s where Lil’ Ballers was born: toddlers reimagined as hip-hop icons living their best lives strutting from playground to living room with Organix snacks as their hype fuel.
The making of
We shot in the wild - parks with soggy leaves stuck to wellies, food aisles full of joyful chaos and living rooms with toys lining the floor. Our creators crouched down low, dodged tiny elbows, negotiated with veggie sticks and captured authentic toddler moments that made parents watching on TikTok feel seen.
The results
Lil’ Ballers didn’t just make snack time cool. It fundamentally rewired how Organix talks to parents, with humour, honesty, and a healthy dose of toddler swagger.
Organix became the fastest-growing baby food brand in value and volume, with a +1.5%pt increase in market share during the campaign period
125 new posts generated 36.1M video views, with 6+ viral TikToks
Organic engagement rate reached over 6%
The campaign won Best Use of Social Media for FMCG at the UK Social Media Awards
Hear from
Organix
“Favola helped us completely rethink how we show up on TikTok. With Lil’ Ballers, they captured the fun, chaos, and joy of toddler life in a way that truly resonated with Gen Z parents, and the results speak for themselves.”
Leanna Rice
Marketing Manager, Brand and Communications,
—
Organix
