We’ve got something to celebrate, Favola has been named the Best Boutique or Independent Agency at the Social Day Awards!  

We’re a ‘boutique’ team of 22, so this feels like a pretty big moment.  Huge kudos goes to our incredible team, who are always up for the weird and wonderful ideas that make us who we are. From hurtling down water slides in hot dog costumes to chasing a car for a glass of wine, there’s never a dull moment. 

We spend our time telling our clients’ stories, so we thought we would take a moment to share a bit of our own. It’s a lovely reason to pause and look back at a year that’s given us plenty to celebrate. 

A little about what we do 

Favola means fable in Italian, so you can probably guess that we’re rather fond of a good story. 

And that’s what social is all about for us. Not posting for the sake of posting, or adding to the endless scroll, but creating things people actually want to watch, share and talk about. We call it Social with Substance and it’s at the heart of everything we do. 

Our team of creators get out into the world to find the stories worth telling. You’ll find us in toy shops, on ferries and in show homes, meeting the people behind the business, exploring places and getting under the skin of the brands we work with. It’s all because the best content starts with a good story. 

And the results?  

Well, we’ve got a few good stories to tell there. Specialising in wholesome, value-driven brands, our story-led content has focused on building real human connection and has delivered some great results.   

With The Entertainer, we’ve had a lot of fun bringing playfulness to the feed, including our repeatable “Real or Cake?” format. Across this work, we achieved 78.8 million organic views, with sales attributed to social growing by a rather impressive 34% year- on-year. 

For Organix, relatable parenting content and creator partnerships helped impressions reach 69.3 million, up 224% on the previous year. Because when you understand real family life, you can create content that genuinely connects and is remembered beyond the scroll. 

And with Brittany Ferries, it was all aboard Ferry-Tok, taking people beyond the crossing, sharing destination inspiration, crew stories and little glimpses of daily life on board. And it worked. More than 30 million organic impressions, contributing to a 6.5% rise in passengers.  

We love a good set of numbers, but what really matters is what sits behind them. The stories that connect with people, content that earns its place in the feed and social that makes a real difference to our clients’ businesses. 

Life behind the screen 

In the past year we’ve also welcomed seven new clients and invested in our team, with a non-executive director, an agency marketing director, creative director and senior strategist to bolster thinking.  

Nurturing this team means a lot to us, we were proud to be voted Campaign UK’s #35 Best Place to Work and have had lots of fun contributing to that culture. There have been some great team socials, the introduction of our Favola University education programme and a few Favola in the Wild sessions too, stepping out from behind our desks and discovering the cultural highlights of London for creative inspiration.  

Oh, and did we mention we’ve also given Favola a new look? Check out our Jackalope! 

Thank you!

It’s been a busy year, and certainly one worth celebrating. So to our team, our clients and everyone we’ve worked with, thank you.  

And thank you to Social Day for the award, it really means a lot to be recognised as the Best Boutique or Independent Agency for 2026. 

Right, Oscars worthy speech over. We’re off to celebrate, but we’ll be back with more stories soon!