Social media strategy and campaign optimisation, for Bidfood

Guiding Bidfood’s digital team through the everchanging social media landscape through ongoing, consultative sessions

Client: Bidfood

Services: Strategy


The Brief

Bidfood, one of the UK’s largest food and drink wholesalers, approached us back in 2021 to help provide continual strategic guidance, specialist insight and support to their in-social media house team to help them navigate the continual changes across all of their social platforms.  

Website case study Bidfood

The Solution

On a regular basis we meet with Bidfood’s social media team to provide answers to their challenges. From content ideas on TikTok, to specialist paid campaign support on Meta and LinkedIn – their team submit questions in advance which are answered in their regular consultative sessions with our team. 

The Results


TikTok Success

Encouraged by our recommendation to champion the recipes and hilarious hacks of Bidfood’s fun-loving in-house chefs, which has turned them into social media personalities in their own right, Bidfood’s own TikTok channel has taken off – with organic video views frequently hitting above the 10k mark – an incredible result for a B2B account. 


Optimised Paid Campaigns  

From follower campaigns to top of funnel LinkedIn awareness, lead gen to conversions, our advice and guidance has helped Bidfood’s own team to optimise their own campaigns to a professional standard, significantly driving down their cost per action. 





Client Testimonial


We enjoy very much working with Alex and the team at Favola – they provide practical insights, understand the nuances between B2B and B2C well and help shape our thoughts in the ever-changing social media landscape. And they are great fun to work with, too!

Britta Ashu, Head of Digital Marketing