Revitalizing Fan Engagement for Rollover
Reigniting customer engagement on TikTok for Rollover through reactive content and repeatable formats.
Client: Rollover
Services: Content Creation & Strategy
The Brief
Rollover reached out to a number of agencies to develop their social media content strategy to focus on customer engagement with an emphasis on TikTok. Following a competitive pitch, Favola were awarded the organic content retainer in June 2025.
The Solution
As part of the new social media strategy, we relaunched their TikTok channel to create buzz among the younger demographic. From a new #ChallengeRollover series, to hopping on the latest trends, the profile highlights Rollover’s fun and cheeky brand personality.
The Results
KPI Growth
Through a reignited strategy focusing on fan engagement and ‘being part of the conversation’ we saw significant growth across all KPIs on Instagram in the first six months, including:
– 5% follower growth
– 185% increase in engagements
– 440% increase in impressions
Finding our tribe on TikTok
Rollover’s TikTok presence was revitalised, becoming the brand’s most engaged social media platform, achieving almost 5,000 followers in eight months and reaching more than two million digital touchpoints with a strategy of trend-focused, people led content.
Client Testimonial
“Working with Favola has helped Rollover to transform our social presence, especially on TikTok and Instagram where their fun, trend-driven approach to content creation has achieved great results for the brand.”
— Elodie Bretz, Rollover Head of Marketing