Jumping on trends to build 100k followers, for Biotiful

Increasing engagement and following through fun reactive trends and content

Client: Biotiful

Services: Content Creation & Follower Growth

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The Brief

We were asked by the UK’s No 1 kefir brand to help grow their community of engaged Instagram and TikTok followers and reach and drive engagement among three distinctly defined core customer groups; Young Trendies, Modern Families, and Comfortable Mid-Lifers..

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The Solution

Using social listening and our own creative process, we began by tapping into organic social trends, jumping on reactive in-the-moment news events, identifying UGC content, working with brand ambassadors and making gut health relatable and humorous through fun, engaging and relatable feed posts, Reels and TikToks..

The Results

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Increased Following

Between April 2022 & August 2023, we are proud to have grown Biotiful’s community of Instagram and TikTok followers by a HUGE 259% – that’s 86,050 NEW followers (20,204 on Instagram, 65,846 on TikTok). During this time, we’ve also kept an ongoing engagement rate of 6% on Instagram – a BIG feat considering the high follower growth rate and the very competitive dairy category.

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Brand Identity

We have given Biotiful’s social channels a gutsy tone of voice across the board, driven through tongue-in-cheek yet caring content that has helped position the brand to followers in a highly authentic way.

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Client Testimonial

 

“Favola’s strategic support, agility and expertise across organic channels has been fundamental in helping drive penetration and market share. They’re quick to react to changing digital landscapes and deliver engaging content to maintain Biotiful’s impressive digital growth.”

— Vince, Chief Marketing Officer at Biotiful Gut Health