Delivering return on ad spend, for Victoria Health

Building brand awareness and driving sales through paid social

Client: Victoria Health

Services: Social Media Advertising


The Brief

Building on our newly implemented organic strategy for the reputable online retailer, we were tasked to create an ongoing social media advertising approach that cut through the noise, differentiated from competitors, drove eCommerce sales from new customers and delivered a tangible return.


The Solution

Initially focusing on Facebook and Instagram, we set up a targeted conversion and re-marketing campaign, created a suite of eye-catching static and video assets focused on quickly communicating product benefits and tested promoting organic posts to drive website traffic and deliver online conversions.

The Results


Strong ROAS

In just the first month, the ongoing campaign delivered a strong Click Through Rate (CTR) of 3.1% and an excellent Return on Ad Spend (ROAS) of x15 – a healthy result in a very competitive market.


Black Friday Success

In addition to the always on approach, we created a Black Friday campaign focused on bringing in new customers to the brand. This delivered an excellent CTR and ROAS of x14.5.

Website case studies footer images Victoria Health

Website case study Victoria Health



Client Testimonial


“Favola offer a very professional and dedicated team that are responsive, flexible, and forward thinking. They lift a lot of burden off our shoulders. They have done a tremendous job in helping us build a digital presence, across paid and organic. We are always supported by incredibly talented and passionate professionals who navigate our vertical and the limitations that we can face in the digital space.”

Lara Sinclair, Chief Operating Officer at Victoria Health