Delivering a new social media strategy, for Zizzi
Creating a new organic content strategy to grow followers and deliver engagement
Client: Zizzi
Services: Strategy
The Brief
Having successfully worked with the Italian restaurant chain over a number of years to deliver paid campaigns and ambassador management, we were tasked by Zizzi to deliver a new organic social media strategy that could be executed in house to grow followers and deliver engagement.
The Solution
Through client consultations we dug into understanding more about the brand and target audiences, then took the team on a journey to understand wider social media trends, before getting granular with content themes (including how to “own” dishes), tone of voice and ideal posting frequencies across Instagram, Facebook, Twitter and TikTok.
The Results
Revamped Look & Feel
From interactive feed posts to the latest TikTok trends, the strategy gave Zizzi a framework and a host of tactical ideas that were implemented to help communicate the brand’s “great times” purpose.
Follower growth
Following implementation of the strategy, in a year Instagram followers grew by 20k, an increase of 28.5%. – a great return that was influenced by the new strategy.
