Creating viral Instagram Reels, for Salvo 1968

Generating engagements and increasing brand awareness through viral Instagram reels

Client: Salvo 1968

Services: Content Creation


The Brief

Following Instagram’s latest algorithm pivot toward Reels, the UK’s leading Italian food distributor, Salvo 1968, tasked us with switching up their organic strategy to take advantage of Instagram’s move away from being a photo sharing app.


The Solution

We quickly got to work by identifying what makes a top performing food-based Reel and realised that short, four to six second clips set to trending music and featuring an ASMR aesthetic performed well. Focusing on this theme, we scheduled in more client visits to shoot content, up-weighted our Reels frequency and collaborated with Salvo’s customers to quickly introduce a Reels-first approach.

The Results


Viral Views

Over three months a number of our Reels went viral (one reached 440k views) and in total we generated over 1.1 million organic views from a following of just under 10k.


A New Community

Through the Explore page, the viral Instagram Reels reached an entirely new audience who shared their comments and love which helped grow brand awareness by 133% in 12 weeks.




Client Testimonial


“Thanks to the team at Favola, since switching up our Instagram strategy to be Reels-first, we’ve seen an increase in views and engagement and a had a number of videos go viral which has been great for growing awareness of Salvo with potential customers.”

Rosa Gibson, Business Development Director at Salvo 1968