Launching a new TikTok profile to bring in a younger audience and shifting the Meta content focus to showcase on board services, a fun new tone of voice and the charismatic crew
Client: Brittany Ferries
Services: Strategy
Brittany Ferries reached out to a number of agencies to develop their multi-language social media content strategy to focus on their on-board experience and customer service. Following a competitive pitch, Favola were awarded the content retainer in Jan 2024.
We launched a new video-first social media strategy, including a new TikTok profile to raise awareness to a younger audience. From their charismatic crew to a brand mascot, the new approach showcases life abroad & reveals the people behind the brand.
Through the launch of the new TikTok channel, new content focus and video first strategy, we achieved the following results in our first 9 months:
– +9k followers across Instagram and TikTok
– 92k engagements (+58% increase)
– 1.73m video views (+375% increase)
With a focus on entertaining and showcasing the charismatic team and life on board, the launch of TikTok has enabled the brand to provide something new and distinctive from the content created on Meta.
