Why Social Media is key to charity success
August 2022

By Cat Gladman

With the constant evolution of our digital world, it can hard to keep up and keep being noticed. The world of social media being an especially fast evolving landscape your strategy needs to be constantly open to change. As a charity, this is no different, social media should be a key tool in your digital marketing strategy.


But why is it important?


Social Media is becoming a key part of our day-to-day lives which is why it’s such a key tool in harnessing the attention of your audience. It allows you to promote your message on a huge scale and inspire followers to take action themselves.


At a time when it’s harder for brands to earn the trust of the consumer, relatability is key. Social media provides a personal and direct voice from you to your audience, creating trust and understanding. This allows you to tell your followers about your charity and the work you do. tone of voice is key for you to come across as if you are playing for the same team and are uniting for something together.


Social media is a powerful community-building tool for charities. Helping you to grow your base of supporters will allow you to recruit potential speakers, advocates and volunteers. Creating groups and communities where people can share resources and stay informed about the topics that matter to them.


Education is the first step in affecting change and advocacy. Communicate your mission to your followers and spread the word about your initiatives to the world, allowing you to connect further with the people who need your support. Through this you can become the authoritative source on whichever topic you are looking to raise awareness of, in turn creating a community of supporters that you can then turn into donors and supporters.


Social Media is all about community which is what makes it the perfect platform to promote any events or fundraisers that your supporters can get involved in. Even if they can’t attend, it gives you the opportunity to show off the work that your charity is doing to help and inspire further donations.


And lastly, but possibly the most key, share your impact. Show your followers the difference that their donation is making. Show the big victories, the little victories and everything in-between. All of this will help with attracting further support.




Social Media is a key part of any digital marketing strategy and that’s no different for a charity. The beauty of social media is that you don’t have to spend any money in order to make it work for you (although it certainly helps), but when working with limited marketing spend, a clever campaign idea executed well on social media is a great way to get more bang for your buck.

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