We’re thrilled to announce that we’ve been shortlisted in the Greatest Small Business category at the 2023 UK TikTok Ad Awards.
The nomination is for our work with a long-standing (and fantastic) client Southern Housing New Homes for whom we’ve been running lead generation campaigns targeting first time buyers for a number of their developments in London.
Buoyed by over 123mn views of #firsttimebuyer on TikTok and having witnessed campaign stagnation on Meta and aware of the growing popularity and incredible dwell time on TikTok amongst their target 18-45 buyer demographic, Southern Housing wanted to run paid ads to deliver lead generation across their key developments.
In response, we crafted a series of creative for each development that hit three key messages; affordability of the development, its location, and education about how Shared Ownership works in reality… all while keeping the content fun, attention grabbing and native to TikTok (say hello to Quacksley – a life sized version of Southern Housing’s duck mascot – here.
But don’t just take our word for it, here’s Jelena Stakic, New Homes Digital & Marketing Manager at Southern Housing New Homes, describing our campaign:
“We’re delighted with the results from these campaigns. Favola has been innovative and creative in finding new ways to reach our target customer base, and TikTok is proving to be a phenomenal way to do just that. Not only are the ads giving us brand visibility through high numbers of views and account growth, we’re also seeing significant numbers of leads coming directly from these ads. We’re looking forward to rolling out more TikTok ads for new developments throughout the course of 2023.”
Stay tuned for the results and in the meantime why not check out Southern Housing’s TikTok channel, here
