We’re thrilled to share that we’ve been nominated for three awards at this year’s UK Social Media Awards. Take a look at the work that got us here:
Best use of social media for FMCG – Lil’ Ballers campaign with Organix
When Organix asked us to supercharge their TikTok presence, we had the perfect idea.
The Lil’ Ballers campaign celebrates babies and toddlers living their best life – whether that’s playing in the park, chilling at the splash zone, or being chauffeured in their buggy. It’s all about how Organix helps parents keep those good times rollin’.
With hip-hop-inspired content, relatable parenting moments and joyful chaos, we turned TikTok into a snack-time sensation – and a genuine sales driver.
The results? In just six months, our mix of organic and paid strategy delivered:
- 36.1 million video views
- 6 viral TikToks
- 6.82% engagement rate
- A market share increase – making Organix the fastest-growing baby food brand in both value and volume
Check out Organix’s TikTok here: https://www.tiktok.com/@organixfood?lang=en
Best use of social media for travel – All aboard for the launch of social media 2.0 with Brittany Ferries
We were tasked with making waves for Brittany Ferries’ social media. The challenge? To deliver a fresh, multi-language, video-first organic focused strategy packed full of inspiring on-board and destination content that drove real results – more bookings, passengers and revenue.
So, we hopped aboard (four times) filming IRL everything from the unbeatable experience onboard and the brilliant crew to inspiring destinations across France, Spain, Ireland and the UK, as well as the launch of its two new hybrid-LNG ships (Saint-Malo and Guillaume de Normandie). We didn’t just post pictures of sunsets and seafood platters. We brought Brittany Ferries to life with a deeply human, personality led content.
We also introduced Pierre Le Bear, a playful mascot created to help Brittany Ferries connect with younger, TikTok-savvy travellers.
All of our content was tailored to four key audiences: ferry fanatics, older holidaymakers, families and young explorers.
Our social media strategy helped shift perceptions of ferry travel – bringing it to life through social in a way that was relatable, human and built for today’s platforms. And the results were impressive:
- A combined 28.5 million organic impressions across UK, French and Spanish accounts
- TikTok followers grew from 0 to over 2,000 and seven videos saw over 10k organic views
- 6.5% increase in passengers (fuelled by organic content)
Check out Brittany Ferries’ TikTok here: https://www.tiktok.com/@brittany.ferries?lang=en-GB
Best small agency
As a small (but mighty) agency, we’re proud of the incredible results we’ve achieved for our clients. A few of our highlights include:
The Entertainer
We brought this high-street toy giant to life through playful, in-store content made by our in-house creators. Think customer-led gift challenges, toy reviews by kids, Labubu and Popmart toy crazes, and even a dinosaur outfit or two in order to drive customers into stores.
Check out The Entertainer’s TikTok here: https://www.tiktok.com/@theentertaineruk?lang=en
Organix
Our ‘Lil Baller’s campaign made toddler snacks cool (yes, really) with hip-hop-inspired content, relatable parenting videos, and beautifully chaotic moments that turned TikTok into a snack-time sensation, and sales driver.
Brittany Ferries
We took to the high seas, capturing behind-the-scenes crew moments, launching their TikTok, and building a multilingual content engine that boosted engagement and bookings across three markets.
Rollover
We created repeatable Voxpop formats, relatable trends and led social listening efforts that even got us a shoutout from Elizabeth Day after a hot dog mishap at a Taylor Swift concert.
Check out Rollover’s TikTok here: https://www.tiktok.com/@rolloverhotdogs?lang=en
thortful
We reignited Facebook, Instagram and TikTok for this cheeky card brand with clever memes, trends and “Caption This” content that drove laughs, shares, and purchases.
Check out thortful’s TikTok here: https://www.tiktok.com/@thortful?lang=en
