While Dan never dreamed of being a ‘strategist’, he always knew he was drawn to creativity. Raised on art and culture, he was bored stiff by black-and-white subjects at school and always more into different ideas than any one creative skill. As a teenager, he was into fashion, alternative music and skateboarding (the holy trinity of the angst-teen) and still loves each of them.
Straight out of uni, Dan joined an independent agency and found his calling. The energy, pace and obsession over detail was like nothing he’d experienced. Stints in content, UX and digital gave him a solid foundation, but he was soon drawn to the bigger picture; the research, insights and ideas behind great creative. He learned from generous, seasoned strategists who showed him that there’s no set way to find “the right answer.” Whether it was a thread on Mumsnet, an 80s sitcom, or an after-hours conversation in the local pub – inspiration comes from wherever you care to pay attention.
Dan focused on shaping brand, campaign and social stories that became strategy. Since then, he’s worked on brands like Ascot Racecourse, LIV Golf, Rémy-Cointreau, Nestlé and Netflix – helping define direction across brand, digital, campaign and most importantly, social strategy.
Outside of work, he’s a walking late-20s SE London cliché: local food spots, galleries, dance music (listening not mixing) and football (supporting and playing). Although, he’s not one for performative reading, which might come as a surprise. Other than that, he’s also a sucker for a long weekend away and says that exploring new places will never get boring. With a trip with Switzerland already under his belt since joining Favola, we can’t wait to hear where he’ll travel to next.
