Twitter: What’s the 411?
January 2023

By Jennifer Green

We all know that Elon Musk loves to throw out a Twitter update which, to say the least, can be tricky to navigate. Luckily for you, we’re here to detail the latest app changes, nice and simple. Let’s get into it…  


Update One: 

Could this be the end of third-party apps on Twitter? Twitter has reportedly cut off API (application programming interface) access for a range of third-party apps. Musk’s new bid to stop users accessing the platform via alternative sites will inevitably direct them back to the Twitter app itself. 

Social media managers around the globe will be watching closely to see what the future looks like for scheduling platforms such as Agrorapulse and Hootsuite. We’ll keep you posted. 


Update Two:  

Twitter is looking to become more well-rounded when it comes to politics on the app, gulp. Last week, Musk stated that “people on the right should see more ‘left wing’ stuff and people on the left should see more ‘right wing’ stuff.”  

Musk pinned his own Tweet discussing this, suggesting he is standing strong in his mission to spark broader awareness and engagement. We’re not sure how this will play out, but hey, it will attract attention to the app and ignite many a conversation… arguably, Twitter’s goal.   


Update Three:  

Pay to get verified? While we’re on the fence, Musk is fully on board, announcing that businesses can sign up for verification (the blue check mark). But not so fast – the CEO revealed that you first must sign up to a waiting list by adding a company Twitter handle and contact details.  

However, it’s all a bit cloak and dagger, with next steps still being a mystery. The only detail Twitter has given is that “as a subscriber, you and your business will receive business accounts and affiliation badges through our self-serve administrative portal.” Businesses will need to add their names, which they will likely do, and wait for bated breath. 

Will you and your business be signing up? 


Update Four:  

The challenges continue at Twitter HQ, as Musk sees revenue down 40% year-on-year. Reports suggest that this decline is “due to the broader downturn in digital advertising, and in part due to ongoing concerns about new Twitter chief Elon Musk’s updates at the app.” 

Just when you think you know what the future of the platform holds, another curve ball gets thrown. From paying for verification to closing offices and sacking staff; no one’s quite sure of the next move.  

Whilst this keeps us on our toes, it’s also unsettling and puts the business in a precarious position. You have to ask yourself what Elon Musk’s goal is here. In the meantime, keep an eye on our blog for the next Tweet instalment.  

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