TikTok x Disney: Social Media Magic
October 2023

By Emily Ryan


In the world of social media collaboration is key, and the recent partnership between TikTok and Disney is already creating waves of excitement. Yesterday marked the first day of The Walt Disney Company’s 100th anniversary. To celebrate, TikTok and Disney are giving enthusiasts a first-of-its-kind destination within TikTok that invites them to a unique interactive experience where stories, magic and memories come together.


Fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” of favourite characters to win unique profile frames to show off their fandom. So, let’s take a closer look at the magic set to unfold as these two giants come together.


Unveiling the Partnership

With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe, highlighting a breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks and beyond can expect daily reminders of why they connected with their favourite characters, franchises, movies and Disney memories. The two companies aim to bring joy, inspiration and unforgettable experiences to a global audience.

The Partnership in Action:

  • Exclusive Content

TikTok’s creative and diverse community will have the opportunity to engage with exclusive Disney content, whether they celebrate legacy films, heroes from the #marvel universe (277B views) or newer classics like #encanto (31.8B views). The creativity of Disney’s brands is beloved by more than 150 million followers of Disney-operated TikTok accounts, who tune in for the action on can’t-miss moments on @espn, on-the-ground excitement from @disneyparks or educational content from @natgeo.

  • Disney Music

TikTok is curating a special Disney100 Playlist for its community featuring some of the most popular hits from the Disney catalogue, including songs from classic movies like “Cinderella” and “The Lion King” as well as the upcoming “Wish,” alongside hits from the likes of “Toy Story” and “High School Musical.”

  • Pulse Premiere

To help brands stay on the pulse of the most impactful moments on the platform, Disney will become a TikTok Pulse Premiere publisher, allowing advertisers to deliver ads adjacent to some of the most premium entertainment and sports content in the world only from Disney on TikTok’s For You feed.


The Impact on Social Media Marketing

If you’re wondering how this partnership will affect your brand’s social media marketing strategies, here are some key takeaways:

  1. Utilise user-generated content: Leverage Disney-inspired content to boost engagement.
  2. Follow Trending Challenges: Stay relevant by participating in partnership-related trends.
  3. Collaborate with influencers: Work with content creators who thrive on TikTok. Leveraging their creativity and reach can boost your brand’s visibility and help you tap into Disney and TikTok’s partnership.

The Disney-TikTok partnership offers abundant opportunities for brands and marketers to connect with a passionate audience. As a social media agency, we’re excited to embrace our inner child when generating content, as we incorporate Disney-TikTok trends in our strategy. Stay tuned on our socials to see what we get up to.

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