Say Hello to Emily, Social Media Executive
June 2024

By Cait McNamara

Emily’s journey began at Manchester Metropolitan University, where she studied Photography. After graduation, she dove headfirst into the whirlwind of studio life, and it wasn’t long before she fell in love with the magic of bringing clients’ visions to life from behind the camera. Her passion and talent led her to open her own photography studio, and over her seven-year career, she spent time taking photos at prestigious events, like New York, Paris, and London Fashion Week.

Three years ago, Emily embarked on a new adventure—one that began with a personal journey of sobriety. She created a TikTok account (@sobergirlclub, 21K followers and counting) to document her experiences, and it didn’t take long for her to build a thriving online community. Through this platform, she discovered a new passion: creating content and engaging with people online.

Emily’s first professional step into the social media world was as an in-house social media executive at Annabel Karmel. Her knack for creating compelling content and staying on top of trends quickly made her a standout. She then transitioned into the corporate world, where she further honed her skills before making the leap into agency life.

When she’s falling down TikTok holes, Emily can be found in the gym or taking “hot girl walks” around London in search of the best matcha cafes. Despite her love for the bustling London life, Emily’s heart belongs to her hometown of Cardiff, where she can escape the Capital’s hustle and enjoy a peaceful sunrise swim in the sea.

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