Prime – The true boxing champion
February 2023

By Emily Ryan

Prime drink blog

In the world of social media and online influencers, two names have been making headlines recently, Logan Paul and KSI. Both individuals have millions of followers across social media, and they have leveraged their popularity to launch successful businesses and ventures. One such venture is Prime drink.

In 2018, Logan Paul and KSI gained even more attention when they announced that they would be fighting each other in a boxing match. The fight was highly anticipated, and it ultimately ended in a draw. However, the event was a huge success, with millions of people tuning in to watch the two influencers battle it out in the ring. It was during this time that the idea for Prime was born.

The drink is marketed at athletes and fitness enthusiasts, as it claims to provide energy, hydration and focus. Prime comes in several different flavours, and was heavily promoted on social media, with both Logan Paul and KSI sharing posts about the drink on their respective channels that have a combined following of over 50 million users.

The drink recently has become an official UFC sponsor and was featured as one of the official Superbowl adverts. This, on top of being a viral sensation, has caused the product to sell out almost everywhere. So now it’s not just the two social media moguls reeling in the benefits. Resellers are making a small fortune off the back of it. The now infamous Wakey Whines in Wakefield posted a Reel, selling crates of Prime for £1,070.

Fast forward to last night, the much talked about Tommy Fury and Jake Paul fight took place. The fight was heavily promoted on social media, with both KSI and Logan Paul sharing posts about the event. The fight itself was a huge success, with millions of people tuning in to watch the two fighters battle it out. Tommy was crowned the winner, after a close call. This also sparked a massive debate on Twitter, but that’s another story. Whilst Tommy and Jake were working tirelessly to come out as the winner, so were Logan and KSI. They were trying hard to be seen watching the fight ringside, with a bottle of Prime in hand.

The success of the Prime drink was a testament to the power of social media and influencer marketing. Check out our recent Instagram post for some social highlights.

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