November Favola Five
October 2024

By Cait McNamara

October has been packed with social media updates that are bringing some serious spice to the platforms we know and love. From AI tools galore to fresh profile features, keep reading to find out the top five social media industry updates you need to know this month.  

  1. Lights, Camera, LinkedIn. 

LinkedIn’s new video feed just landed in the UK, giving professionals a reason to dust off their on-camera skills. No more basic PowerPoints or long paragraphs about your career highlights. Now it’s all about popping up on someone’s feed with a quick video that says, “I know my stuff” Grab some popcorn, the LinkedIn show is just getting started. 

  1. Meta’s Movie Magic. 

Meta’s coming for Hollywood with an AI-powered tool that can turn a simple text prompt into a video. You type it, Meta makes it—no expensive camera gear or hours of editing required. With Hollywood experts in the mix, expect some slick results… well, eventually. Soon you might be able to type “cat surfing in a tuxedo” and let Meta handle the rest. It’s creativity on demand.  

  1. Instagram’s Profile Glow-Up Cards. 

Instagram just made sharing your profile a lot cooler with their new profile cards. Think of it as a business card that’s way more Instagram-worthy and won’t get lost at the bottom of your bag. Perfect for flexing that “follow me” energy wherever you are—on the street, at a party, or just to that friend who somehow still isn’t following you.  

  1. YouTube Comments Made Easy

YouTube’s testing AI-powered comment reply suggestions, so if you’re tired of typing “thanks for watching” a hundred times, this one’s for you. Just click on a reply, and YouTube’s AI has your back with a friendly response ready to go. It’s like predictive text (but cooler) and definitely a timesaver for creators who love to keep the convo going.   

  1. TikTok Ads Just Got Smarter. 

TikTok’s just rolled out automated ad targeting, which means the app will do all the ad matching magic for you. It’s like a matchmaker for your ads just in time for the holidays. So, brands can chill out, let TikTok find the right audience, and just sit back and watch those views roll in. This is truly a game changer for the world of paid media and we can’t wait to see what they do next.  

 

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