Meta’s Threads: Twitter’s New Rival
July 2023

By Emily Ryan

In a move that could potentially reshape the social media landscape, Meta has announced the upcoming launch of its latest app, Threads, as a direct rival to Twitter. Originally called Barcelona, this new platform, which is already available for pre-order on the Apple App Store, will be integrated with Instagram, aiming to create a seamless text-based conversation experience. As the rivalry between Meta CEO Mark Zuckerberg and Twitter owner Elon Musk intensifies, the launch of Threads is poised to be a significant development in the battle to be the top dog in the social media world.

A Glimpse into the Future of Conversational Apps

With its sleek dashboard design resembling Twitter, Threads promises to provide users with a captivating space for text-based conversations. According to Meta’s description on the App Store, Threads aims to bring communities together to discuss a wide range of topics, from current interests to upcoming trends. Unlike its competitors, Threads is expected to offer unrestricted access to posts, presenting a free and open conversation platform.

The Zuckerberg-Musk Rivalry Takes Center Stage

The clash between Mark Zuckerberg and Elon Musk has captured the attention of the tech world. Their ongoing dispute is beginning to feel like the next episode of Selling Sunset, if luxury real estate was social media apps. Last month, the duo even went so far as to jokingly agree to a physical fight. Now that’s something we’d love to see live streamed. Musk’s recent tweet praising the “sanity” of Threads further highlighted the rivalry between him and Zuckerberg. With both entrepreneurs vying for control over the social media landscape, their competing platforms will undoubtedly shape the future of online conversations.

Twitter Responds with a Paywall and Restrictive Measures

In response to the rising popularity of Twitter alternatives, Elon Musk continues to relentlessly push for users to subscribe to Twitter Blue, the platform’s premium service. You can now even write a 25,000 character tweet, not that anyone ever asked for that. As part of this strategy, Twitter has announced that TweetDeck, its popular user dashboard, will soon be behind a paywall. Additionally, Musk has imposed limits on the number of tweets users can view, citing concerns about “data scraping.” These moves indicate Twitter’s effort to retain its user base and monetise its services amidst growing competition.

Threads: A Game-Changer for Twitter’s Dominance?

While several Twitter-esque apps have emerged in recent years, such as Donald Trump’s Truth Social and Mastodon (Insert sick emoji here) Threads presents the most substantial threat to Twitter’s dominance. Meta’s history of successfully implementing features inspired by other platforms, such as Reels mirroring TikTok and Stories resembling Snapchat, showcases the company’s ability to adopt and popularise existing ideas, squashing the up and comers in it’s wake. Moreover, Threads will leverage Instagram’s massive user base, instantly connecting it to hundreds of millions of existing accounts. This head start puts Threads in a uniquely advantageous position compared to its predecessors.

Elon Musk’s dedication to free speech, has left users feeling alienated. Capitalising on this sentiment, Mark Zuckerberg aims to attract dissatisfied Twitter users to Threads, offering them a ‘genuine’ alternative. With Meta’s vast resources and integration with Instagram, Threads has the potential to disrupt the social media landscape and emerge as a leading platform for online conversations. But we will have to wait and see.

See More Blog Posts

Read More Blog Posts