Love at First Search
February 2024

By Cait McNamara

Is your name Google? Because you’ve got everything we’ve been searching for.   

Valentine’s Day is on the horizon, which means the cheesy puns are back in force. To celebrate the season of all things sentimental, saucy or just straight single (however you look at it – no judging here), we’re on hand to share some social-led loving into your life, this time with our SEO strategy for success when it comes to growing your brand on TikTok. 

‘But TikTok isn’t a search engine?’ We hear you cry 😳 Technically you would be correct, however it still has its own search bar, making SEO an important part of the platform. And don’t just take our word for it – Google’s own data found that over 50% of young people primarily use TikTok for search. So, without further ado, here are our tips for boosting your brand’s presence: a guide to TikTok wizardry 🪄 


Start with Your Audience 

One of the foundational pillars of TikTok SEO is a deep understanding of your audience. By knowing who they are and what kind of content they enjoy, you can create content that resonates with them, and crafting titles and descriptions that align with your audience’s interests makes your content more discoverable in TikTok searches. Tailoring your content to what your audience wants to see or is actively searching for is key to TikTok success. 

Time to get wordy 

Dive into the world of keyword research to uncover the words and phrases your target audience uses when seeking content like yours (we like SEMrush or Ahrefs). Once armed with these, simply start typing in the TikTok search bar and let the magic happen. Aka, TikTok will predict the rest of each phrase, according to popularity. 

Keyword, keyword, keywords 

Now to start weaving them into your content in the form of titles, descriptions, and captions. Not only does this include any on-screen text, but it also means spoken word. Yes, that’s right, TikTok’s algorithm places importance on videos where keywords are audibly expressed, so ensure creators featured in the video say them out loud to give your content an extra boost in the platform’s rankings. 

Tracking makes perfect ✍🏼 

Monitoring your TikTok analytics is crucial to gauging the success of your SEO strategy. Whether you use the app itself, or the recently launched desktop interface, it’s important to assess metrics like views, engagement, and follower growth on a regular basis. Analysing these insights will help you fine-tune your approach and optimize your content based on what resonates most with your audience.  


Want more of the above? Make sure you’re following us on social, where we spread the love in the form of social media knowledge bombs 💣🙌🏼 on a weekly basis. 

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