Favola Five: August Innovations
August 2022

By Tamsin Sacks


Instagram boss Adam Mosseri reached out to his followers by posting a lengthy video explaining the changes coming to the app. Mosseri insists that whilst video content is on the rise, static feed posts will remain part of Instagram’s charm… but some aren’t convinced. With the likes of Kylie Jenner sharing bemusement to the new updates and over 300,000  signatures on a Change.org petiton to ‘make instagram instagram again’, could this be the beginning of the end for the once beloved photo sharing app? We Reely hope not.


Meta CEO Mark Zuckerberg has announced that his company will be doubling the amount of AI-recommended content within feeds of consumers. He states that ‘social feeds are going from being driven primarily by the people to increasingly being driven by AI recommending content that you’ll find interesting from across Facebook and Instagram.’ It won’t be news to anyone that Meta likes to ‘borrow’ successful parts of its competitor platforms, but with over 30% of Facebook and Instagram feeds becoming targeted AI content, we cant help but think they are entirely trying to replicate TikTok’s ‘For You Page’… and quite simply… that is not ‘for us’.



A few months back we learned Tesla owner Elon Musk was buying Twitter for $44BN. After flirting with the idea of starting his own social media platform, he decided to use his fortunes to avoid all the hard work and ‘improve’ the app we already have, vowing to make the app thrive off free speech by loosening the platform guidelines.

However, after a lot of back-and-forth, Musk has pulled out of the deal, leading to him being sued by a Twitter investor. With Elon Musk tweeting to his 100M+ followers “They want to force me to buy Twitter in court”, It all seems a bit up in the air.



After a series of data privacy updates which prompt users to opt-in to data tracking within iOS apps, TikTok has released a 31-page guide on how to best handle the tracking within the app. The guide has plenty of useful tips to boost performance with regards to these changes. The guide digs deep into helping advertisers set up campaigns, reviewing settings on the app, and operating a limited amount of campaigns per app. TikTok has suggested a maximum of 11 campaigns to help develop and monitor the performance.

Click here to download the guide.



With the number of LinkedIn users at an all-time high, and the amount of time spent on the app by the average Joe tripling in the last year, the platform has announced that its top 20 most popular learning courses are freely available and accessible to all users. With millions of people having taken the courses in the first half of this year, LinkedIn is releasing these pearls of wisdom to all, because Gatekeeping is so 2021. The pandemic has totally changed the way we work, learn and socialise and we love to see one of the most consumed apps in the world following along with the times and creating a global community of learning. From goal setting to essential Excel training and seminars on strategic thinking, the wide range of courses are totally free until August 31st.

Click here to access the courses.

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