Welcome back to the Favola Five, where we cut through the noise and deliver the most important social media updates from the past month. This month has been a busy one, with big moves from LinkedIn, Instagram, Facebook, and Threads. Grab your festive beverage of choice (we’ll take a mulled wine), and let’s dive into the latest changes you need to know about.
- LinkedIn Leads on a Silver Platter
LinkedIn has made life easier for B2B marketers by introducing a Lead Gen objective for boosted posts. Got a post that’s already sparking conversations? This feature allows you to transform your top-performing organic posts into lead-generating powerhouses with just a few clicks, turning those views into valuable leads. It’s like putting your top content in the fast lane without needing a whole campaign – more leads, less faff.
- Instagram’s Boosting the Fun
Instagram just expanded its boosting options, letting you promote collaborative posts, polls, and posts that use stickers. These additions mean brands and creators can now amplify their most engaging and interactive content to reach wider audiences. If you’ve got a fun poll or a co-branded post that’s sparking interest, now’s the time to give it an extra push.
- It’s All About the Watch Time
Following on from Instagram, Facebook is officially ditching reach as its star metric. Swapping it for views to keep up with its video-first peers like TikTok and YouTube, this emphasises the importance of actual content consumption over potential visibility. Translation? Quality is king, and grabbing attention early is the name of the game.
- RIP to Following Hashtags on Instagram
In a bold move, Instagram’s decided to retire the option to follow hashtags. While hashtags aren’t going anywhere, this move shifts the focus to building direct connections with your followers and puts an emphasis on SEO. Consider it a nudge to research the key words your audience is searching for and put them front and centre in your content.
- Threads Levels Up
In what could be seen as a reaction to the recently released Bluesky, Threads has released a flurry of updates including search, trending topics, and how you view videos in the app. Whether you’re hopping on the latest trends or watching your favourite creator’s video, Threads is giving brands more tools to flex their creativity. Think of it as Threads growing out of its awkward phase and finding its own voice – we love to see it.
