CapCut: The ultimate tool for creators
May 2023

By Emily Ryan

If you’re an avid TikTok user, you might have come across some captivating videos that are flawlessly edited and leave you wondering how they managed to create such stunning content. Well, the answer lies in CapCut; an AI-powered video editing app created by Bytedance, the same company that owns TikTok.

CapCut is a powerful yet user-friendly app that simplifies the video editing process, allowing users to create and edit in-depth elements with automated tools. Its interface is beginner-friendly, making it relatively straight forward for social users to effortlessly create flawless content. One of the unique features of CapCut is that it seamlessly integrates with TikTok, allowing users to link their accounts and choose popular audio and trending
templates. You can also post to TikTok straight from the app after finishing editing, which some users argue positively impacts reach. Though that’s up for debate…

The beauty of CapCut is that it offers pre-made templates which you can tailor to your brand or business. When browsing short-form content on TikTok and finding a CapCut template, you can press the “use template” button and select the range you wish to incorporate by uploading it as a video or photo. The app includes many creative templates, including some of our viral favourites such as the Barbie Dancing Dogs and Dumb Ways to Die. So, it’s never been easier to jump on a wild trend. 

We all know the importance of staying relevant on social. So does CapCut: its monthly updates are one of the main reasons the app is one of the best video editing software out there for creators. Bytedance is pushing CapCut through all its content consumption apps, and with each update, the control over different elements improves. Think: beauty editing features, trending music tracks or face adjustment controls – all recent additions.

CapCut also offers advanced control over complex elements, including noise reduction, Auto cut out, background removal and many filters and transitions that you can drag and drop onto your projects or video clips. The mobile version is even better than the desktop or PC software, with features that have just
arrived that are non-existent on PC. One of the key missing features on the PC version includes using the TikTok pre-made video templates. 

In conclusion, CapCut is the flavour of the month of the video editing app world, and rightly so. Its integration with TikTok, pre-made templates, advanced controls and monthly updates make it stand out from other video editing software. If you’re wanting to just jump on a trend, the chances are you’ll find the starter tools in
CapCut. The best part? All work is saved in app and so we avoid our ultimate fear of losing an edit in the TikTok app. That’s the stuff of nightmares.

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