Having studied Fashion Communication at university, Jenni kickstarted her career in social media by gaining professional experience managing social media profiles, designing digital assets, and writing blogs for fashion brands and sustainability businesses. However, the seeds of this passion can be traced back to her early years as a loyal user of Blogspot (shout out to the fellow OG bloggers). Always writing, reblogging, and discovering new blogs to follow, this gradually transitioned into managing Instagram accounts.
As someone passionate about communication and creativity, she naturally gravitated towards creating content and strategy for brands that told human stories and connected audiences to businesses’ missions and ethos. After graduating, she dove headfirst into freelancing and, over the past three years, has built a client base spanning a wide range of industries from retail to recruitment and even filmmaking within the sustainability and startup sectors. Her professional journey has taken her to a diverse range of settings, including on-location events filming and personal branding workshops for thought leaders, as well as eCommerce photo shoots and rebrand strategising. Now that’s a resumé.
In her personal life, she loves exploring new places. Whether that’s London’s latest exhibitions, a new hike or even a new country, she’s likely to be found there with a book in hand. We can’t wait to grill her for her best reader recommendations.
