Tapping into #ParentTok with relatable content

Amplifying a multi-channel campaign on TikTok through fun, reactive and relatable content to drive fan engagement

Client: Organix

Services: Strategy & Social Media

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The Brief

B-Corp certified food brand Organix were looking for an agency to amplify their “Lil Ballers’ campaign focused on helping parents “Keep the Good Times Rollin'” and keep “hanger” at bay. The objective was to revitalise their TikTok channel with ownable and relatable content to dive engagement and awareness with Gen Z parents of toddlers…

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The Solution

Following a competitive pitch, we created an always-on schedule that tapped into #ParentTok and featured toddlers living their best lives online as though they were influences, fun and reactive parent-relatable trends and employee generated content that delivered engagement and followers…BUT still focused on key campaign messaging.

 

The Results

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Engagement and Follower Growth

With a commitment to consistent posting, coupled with fun, relatable content, in the first four months we delivered:

  • – 210% increase in followers
  • – 344% increase in engagements
  • – 154% increase in impressions
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Connecting with #ParentTok

The roll out of Lil Ballers’ on TikTok represented a departure from the Organix house style on Meta and has helped to position the brand as being relatable to Gen Z parents and created a platform whereby the brand can continue to tap into #ParentTok to drive fan engagement.

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