Showcasing Sofia Richie’s iconic wedding, for Banana Split
The luxury events’ company tasked us with launching an organic social media campaign for a high profile client wedding
Client: Banana Split
Services: Content Creation & Strategy
The Brief
We were commissioned by the exclusive events’ company, Banana Split, to create a week-long social media campaign for high profile couple, Sofia Richie & Elliot Grainge’s iconic wedding. Balancing publicity and privacy, the objective was to help boost organic engagement for the company’s Instagram profile.
The Solution
With a focus on Instagram, we established a multi-format content strategy across carousel posts, Reels, Stories and Guides. Tapping into the official wedding photography and videography, our social team worked closely with the client and our in-house graphic designer to create a multitude of assets which portrayed the exclusivity and sophistication of the event.
The Results
Strong Engagement
The campaign reached a whopping 432K accounts; a 158% increase on their standard Reach. Users were also compelled to engage with the content, with a very healthy 33.2K organic engagements, a boost of 19%.
Increased Follower Growth
Within the space of seven days, we were able to organically grow the account by an impressive 19.5%, taking the client from 32.4 to 40.1K followers who have since remained following the profile.
