Delivering return on ad spend, for Victoria Health
Building brand awareness and driving sales through paid social
Client: Victoria Health
Services: Social Media Advertising
The Brief
Building on our newly implemented organic strategy for the reputable online retailer, we were tasked to create an ongoing social media advertising approach that cut through the noise, differentiated from competitors, drove eCommerce sales from new customers and delivered a tangible return.
The Solution
Initially focusing on Facebook and Instagram, we set up a targeted conversion and re-marketing campaign, created a suite of eye-catching static and video assets focused on quickly communicating product benefits and tested promoting organic posts to drive website traffic and deliver online conversions.
The Results
Strong ROAS
In just the first month, the ongoing campaign delivered a strong Click Through Rate (CTR) of 3.1% and an excellent Return on Ad Spend (ROAS) of x15 – a healthy result in a very competitive market.
Black Friday Success
In addition to the always on approach, we created a Black Friday campaign focused on bringing in new customers to the brand. This delivered an excellent CTR and ROAS of x14.5.
Client Testimonial
“Favola offer a very professional and dedicated team that are responsive, flexible, and forward thinking. They lift a lot of burden off our shoulders. They have done a tremendous job in helping us build a digital presence, across paid and organic. We are always supported by incredibly talented and passionate professionals who navigate our vertical and the limitations that we can face in the digital space.”
— Lara Sinclair, Chief Operating Officer at Victoria Health