Meet Bethany, Social Media Executive
December 2023

By Emily Ryan

Say hello to Bethany, our new Social Media Executive.

With three years of experience in social media and a speciality in copywriting, Bethany is passionate about bringing brand personalities to life through the power of great storytelling – whether that be eye-catching social captions, relatable Reels or hilarious TikTok POVs.

Starting her career in-house, Bethany ran the socials for an overseas property company where she honed her skills in strategy, content creation, reporting and community management. After that, she dived into agency life at a global employer brand agency, which saw her create top-notch social content for some pretty big names, including pharmaceutical giant, GSK, and media royalty, Sky.

When she’s not endlessly Googling synonyms or seeking out the latest TikTok trend (her current favourite being the Taylor Swift Person of The Year cat trend), you’ll find her planning her next holiday (did someone say USA road trip?), channelling her inner zen at Pilates or replaying Queen Taylor’s entire discography for the one millionth time. And before you ask, of course she’s got tickets for the Eras tour next summer.

Oh, and don’t bother asking if she’s seen your favourite film – she probably hasn’t! Too busy on her phone… all in the name of great social content, right?

Her favourite TikTok accounts? @mad_fit for when leaving the house to go to the gym feels just that bit too much and @exploringelsewhere for all the travel inspo.

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