2024 Social Media Trends
January 2024

By Cait McNamara

Happy New Year, trendsetters 🚀

It’s that time of the year when we dust off our crystal ball (aka spend hours poring over last year’s statistics and reports) to bring you the juiciest predictions for the social media landscape in 2024.

We’ve shared a few of our big hitters below, so make sure you click here to download the full report. Buckle up, because it’s a biggie.


  1. Leaning into AI 

AI is not just a buzzword; it’s well and truly in its main character era. From surreal marketing campaigns to AI-powered chatbots and personalized experiences, 2024 will see many more brands taking the plunge into the AI pool.

Get ready for Instagram’s AI extravaganza with stickers, image editing tools, collaborative AI images, and even generative AI creation tools. Will you be tapping in?


  1. Social Commerce Expansion 

TikTok dance challenges are a thing of the past; now it’s your new shopping guide. With TikTok Shop and Instagram’s Amazon Ads, social commerce is levelling up for 2024. Say goodbye to external websites; the future of shopping is in your feed.

Get your shopping carts ready for in-app features, direct purchases from social posts, and personalized product recommendations. Social media is way beyond just scrolling, it’s your one-stop shop for everything (‘scuse the pun)


  1. The Rise of the Nano and Micro Influencer 

Size doesn’t matter; engagement does. Nano and micro influencers are taking the spotlight with their tight-knit communities and relatable content. Will we see a boom in duo influencers or collaborative posts? The era of niche is here, and influencers are getting pickier with partnerships. Plus, keep an eye out for TikTok commissions; it might just be the next big thing.

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