As we continue to adapt to the COVID climate, it seems we are all on the hunt for one key thing: something to do. Bored are we of House Party and the Zoom quiz; we need MORE. It’s an insatiable appetite that can only be fed by one champion up to the challenge: Instagram Live.
For anyone living under a rock or rebelling against social media (it will get you eventually) – Instagram Live is a feature on Instagram Stories that allows users to stream video to followers and engage with them in real time.
In search of stimulation, and to ensure we don’t go bat-shit crazy, we have collectively turned to our social platforms for unconventional resources. From cooking up an Insta-storm with @MassimoBottura, to YouTube raving with Martin Garrix, we are clearly craving a connection to the wider community.
For many businesses, social media is currently the solo method of marketing. Not only that, non-e-commerce businesses who normally provide a face-to-face service are having to turn online. Take Barry’s Bootcamp and their 100K monthly FitFam members. With all the banana bread we’re baking, we need exercise inspiration from somewhere; praise goes to their daily Insta Lives keeping us in the same size jeans. Correction: joggers.
And it’s not just Instagram… we have now been successfully conditioned one Live stream at a time to digest longer and longer content. Short-form is not so hot any more as we see a demographic turn to the new era of long-form content, with IGTV, YouTube and Facebook Live (with it’s Zoom connections) the go to destinations.
So: cost-effective, real-time engagement, potential lead generation and the ability to save and share streamed videos – what is there to lose? Don’t be a scaredy-cat – get on out there, digitally speaking, and go Live.