That’s So On Trend
In recent months, more and more brands have begun jumping on social media trends, from calling out red flags associated with their products, to recreating Drake’s infamous ‘Certified Lover Boy’ album cover.
It’s now becoming more important than ever for brands to tap into trends in a timely manner, to be a part of the narrative and remain relevant and seen by consumers.
We’ve rounded up a few of our favourite social trends which saw the likes of Nandos, Domino’s and Ryanair hop on.
Red Flag Trend
Twitter users have been seeing red, taking to the platform to share their opinions on behaviours that are a warning sign. As the trend grew in popularity, it saw a multitude of famous brands (and faces) join in, posting what they determine to be questionable behaviour when it comes to their very own services. Brands such as Domino’s, Netflix, Mcdonalds and more took part, providing humorous content, which at times hit a little too close to home, some of our favourites are below:
TikTok was sent into a frenzy, when a video posted by Lauren Zarras, showing her boyfriend, Robbie, now known by the internet as “Couch Guy,” surrounded by friends and sitting on a couch next to three other women. The video has now been viewed over 60 million times, resulting in it becoming a TikTok trend replicated by thousands.
Brands jumped on this opportunity, recreating the video with their very own employees and mascots being portrayed as a ‘suspicious other half’. From Ryanair pilots to TikTok favourite, Percy Pig, this trend has seen many brand representatives feign infidelity. Take a look at some of the top performers below:
Certified Lover Boy
When Drake dropped his sixth studio album, Certified Lover Boy, last month, it wasn’t just fans that were excited by the release. Brands were also quick to spread the excitement of new music from the Canadian rapper by replicating the pregnant-woman-emoji based artwork. The artwork was reinterpreted by a plethora of brands, all claiming to be ‘certified lovers’ of their very product offering, so much so that it took over Insta feeds across the globe. See our top picks below from Nandos to Estrid.
In a time where social media has become such a reactive platform, it is becoming increasingly important for brands to stay in touch with the trending topics to integrate themselves into their customer’s feed. We look forward to seeing what the next trend will look like and how we can incorporate this into our client’s work.