Social Media Innovations – September
October 2020

By Anika Keys



After last month’s exciting launch of Instagram Reels, Instagram has already been working on how to improve the TikTok-like function. To make Reels a more prominent feature and have their very own section within the app, there are a number of different tab layout features which are currently being tested. Instagram has even increased the maximum length of reels from 15 to 30 seconds as well as including the ability to set a 10 second timer. With the improved ability to trim and delete any clip in the video, Reels is now even easier to use and we can expect usage to continue to grow.


Another new feature on Instagram is the ability to include automated closed captions on IGTV. With an increasing number of users viewing content without sound, the use of closed captions on IGTV videos should lead to an increased number of completed views.



One of the biggest updates on the Facebook app is the launch of a new initiative, ‘Get digital’. The new programme, which has its own mini-site, includes a range of courses and which aim to improve digital literacy and keep users safe while logging into their lessons online.

A further education update form Facebook is the introduction of Facebook Campus; a dedicated section of the app designed for students to stay connected during college life. The features will allow users to create a campus profile, in addition to their main profile, which will allow them to connect with classmates and other students.




LinkedIn has officially launched Stories in America and Canada, allowing users to share images and short videos of their everyday professional moments within their community. LinkedIn stories, similar to other platform stories, will last 24 hours and are predicted to roll out globally later this year.



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