Instagram leads the updates in November, introducing a whole new layout for the App, replacing the camera and activity tabs with Reels and Shop tabs.
A redesign of the homescreen comes after Instagram tested various redesigns with select users. The Reels tab replicates a TikTok-like experience, allowing users to scroll freely, making it easier to discover short, fun videos.
As if that wasn’t enough, the platform has also introduced Guides; a brand-new way to share and consumer content on Instagram.
Guides allow users to follow a flow of posts, carefully curated by the account holder with a commentary, giving a magazine-like feel to the app. Guides are a great way to create step-by-step guides, tips and recommendations.
Another step forward for TikTok, the new mega-giant platform, is the introduction of the ‘TikMeter’ which gives users the ability to access exceptional insights and analytics. The platform will deliver up-to-date statistics on any TikTok user, including insights into followers, likes and more. This is amazing news for marketers as it will help to decipher the good from the bad, allowing them to make the best decisions possible when creating a new campaign. Bravo, TikTok.
Twitter is constantly working on ways to make the network a safer place, so it comes as no surprise that new safety features were released before the American election.
Ahead of the 2020 US election, Twitter announced a series of updates that prevented the spread of misinformation. The highlight of these features was the ability to let users know if the content they’re about to Retweet contains false information, in order to stop Fake News being spread across the network. Donald, we’re looking at you.
Amazing news for YouTube, bad news for you.
There’s no easy way to say this, but YouTube has been a bit cheeky. As of 18th November 2020, for smaller creators not enrolled in the YouTube Partner Program, the platform changed their Terms & Conditions and began running ads on creators’ videos, but without giving them a cut of the ad revenue. Ouch.