Social Media Innovations – May
May 2020

By Anika Keys

Instagram & Facebook

Facebook’s biggest update during May, is the introduction of Shops. Across both Facebook and Instagram, businesses are now able to create an online shop for free within the app, showcasing products and making it easier for users to make transactions.
This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it is convenient for them. The rollout is part of a wider range of changes planned for shopping across Facebook’s products, including: loyalty schemes and connections between messenger apps.

 

Another big update in May is Facebook’s acquisition of GIPHY in a deal worth around $400 million. GIPHY – the web-based animated gif search engine and platform provider – is already a central source for high-engagement content, and will become further integrated into Instagram and other Facebook-owned apps.

 

Instagram

During Mental Health Awareness Week, Instagram launched a new update; Guides – an innovative way to discover recommendations. The feature will sit in a separate tab on a user’s profile and will allow creators to curate content into one place, similar to an article. During the Covid-19 pandemic, the new feature will focus on wellness content, however it is likely that Instagram will roll this out for an array of topics in the future.

 

Another smaller update from Instagram, but one that is high value for content creators, is a the ability to delete multiple comments and block multiple users at the same time. In an attempt to reduce trolling and make the platform more positive, users will also be able to pin a comment to the top.

 

Pinterest

 

 

Pinterest’s latest updates, the introduction of notes and dates, aims to help users keep track of ideas and inspirations as they search through billions of Pins. The feature will also help users track a timeline of a project as well as jot down details or ingredients to buy later. The new organisation features will also suggest sections for boards, so creators can organise and separate larger boards to help the search process.

 

Twitter:


Twitter’s latest feature lets users select who can reply to tweets, divided up into replies from everyone, people that are followed or just people that have been @ mentioned.

If replies are limited, the tweet will still be public and other users can RT or like it, they just won’t be able to reply if excluded. While it is only available to certain users across the globe, the feature will be great to restrict negative comments and trolls, but could limit engagement for brands.

 

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