As part of Instagram’s ongoing effort to give creators and businesses the tools they need to succeed on social, the app has introduced its latest feature, ‘Professional Dashboard’. The new Dashboard will be a central destination to track performance and discover professional tools in order to improve pro users’ online strategy. What’s more, the page will share the latest educational resources, including tips, trick and guidance.
In addition to the app’s new Dashboard, the ‘Gram have also opted to trial new options which will enable users to hide or unhide like counts on their posts. A big, if not long-awaited, step towards supporting audience wellbeing. Bravo, Instagram.
With social media increasingly being the go-to medium for the latest headlines, it’s no surprise that Facebook have now launched their very own, Facebook News. The news tab will feature reputable current affairs by “hundreds of leading national, local and lifestyle outlets”, presumably in a bid to quash any #fakenews. In true Facebook form, the algorithm will filter which stories it believes you want to see.
Thanks to Mr Trump, Twitter has been in and out of the news during January. As you’re probably aware, the platform famously banned Mr Trump from Twitter in response to the Capitol riots, with other social media platforms following suit. Since then, Twitter have gone back to the drawing board to re-establish clearer guidelines on what is and isn’t allowed in a Tweet. The new restrictions aim to ensure social is not exploited, and that content shared is deemed appropriate, safe and factually correct.
Whilst TikTok continues to grow at a rapid rate, the platform has increased its efforts to improve child safety. All TikTok users aged under 16 will have their accounts automatically set to private, with the site sharing that it hopes the change will encourage users to “actively engage in their online privacy journey”. Parents can now breathe a sigh of relief. Smart move, TikTok.