How to Work With the Instagram Algorithm
June 2020

By Natasha Michelmore


What’s the point in creating beautiful content if no one actually gets to see it, right?

With time spent on Instagram estimated to grow by 14% this year – which equals over 3 minutes of additional time spent by each user sharing and viewing content each day – and Instagram allegedly reducing the organic reach of posts, it’s now harder than ever to get cut through with your content.

With this in mind, we’ve put together a few tips to help work with the Instagram algorithm and maximise your visibility on the photo sharing app.


  1. Post Consistently

It makes sense that to ensure your audience see’s your content, you need to post consistently. Whether that’s 3 posts, 5 posts or every day, it’s important to be consistent in your approach.

If you don’t want to bombard your audience with Feed content, Stories provides an authentic way to engage with your audience. Sharing consistent Stories will push your channel to the front of your followers’ Stories updates, and encourage them to check out your page and Feed content.


  1. Build Relationships

The Instagram algorithm supposedly prioritises engagement. In order to build engagement on your posts, building relationships is vital. Constantly interacting with your followers and responding to all comments is a sure-fire way to encourage further engagement and others to comment.

You can also encourage engagement by sharing question-based captions or copy that invites your audience to tag friends. Conversations encourage engagement, which is a positive signal to the Instagram algorithm.


  1. Stand Out

There’s no denying that the most popular content on Instagram is often visually striking. Using high-quality imagery and bold colours will grab your audience’s attention and encourage them to engage.

You may like to consider an external editing app to help enhance your posts further; Unfold, Mojo and Life Lapse are great options for Stories, and VSCO and Adobe Spark will help you up your Feed post game.


  1. Share Video

While Instagram doesn’t downright say that video is prioritised, video is a great way to stand out in a crowded Instagram Feed. Given that video auto-plays, there’s arguably no better way to grab someone’s attention when they scroll through their home Feed.

Instagram has always encouraged creators to share more video content, first with the introduction of Stories and then through IGTV. Instagram has also recently started pushing IGTV content in Feed, rather than being confined to IGTV itself.


  1. Add Hashtags

To get more eyes and impressions on your posts, a hashtag strategy is a must. Adding relevant hashtags to your posts ensures that your posts are searchable and improves the discoverability of your content.

As Instagram is a visual platform, the majority of your hashtags should be related to the image shown. A combination of branded, product and image-based hashtags is the perfect storm to encourage engagement.

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