We’re back again with another list of essential social media updates. What did September have in store? Keep reading to find out.
Instagram’s new update – Map Search – helps users find nearby restaurants, bars and small businesses. It’s a brilliant opportunity for small businesses to make themselves even more visible on the platform, which most of us use to find them anyway.Instagram has had a busy month, as it’s also developing a feature to convert Stories to Reels. Named Montage, the feature is currently being tested internally, but a series of screenshots are available which explain how Montage will operate upon launch.
In this new feature, Stories will be displayed in sequence, which users will be able to use to create a video with audio. Montage is a bold move to encourage the switch from image-based content to video.
Facebook has announced an array of new tools to help businesses establish a more direct connection with prospective customers, with a specific focus on personalized messaging. Here’s what’s coming to Facebook business tools:
First up, is click-to-message ad options. Facebook will now detect the messaging platform used most often by the individual user, then prompt them to message a brand on that service.
Continuing the messaging theme, Facebook will also now enable businesses to add a WhatsApp button to their Instagram profile to encourage profile visitors to get in contact via WhatsApp messages.
Last, but not least, Facebook has launched its first venture into smart glasses, in partnership with Ray-Ban. The glasses have built-in five megapixel cameras that let users capture photos of what’s going on around them, without actually taking eyes off the action.
Just like pinning a tweet, TikTok has introduced the option to pin videos to the top of a profile content grid – perfect for Q&A clips, and seriously searched-for Part 2’s.
Users can currently pin up to three clips, taking up the whole top line in display, which provides an opportunity to help build an audience, and maximize engagement, by putting the spotlight on chosen work.
Twitter’s latest experiment, Communities, is designed to make it easier to connect with other users around shared interests. Users will be able to tweet directly to other people with shared interests rather than their regular followers.
The initial groups will centre around popular topics on Twitter including “dogs, weather, sneakers, skincare, and astrology.” Communities will be maintained by designated moderators, who will be able to invite users to the group via DM, and remove content posted within the group.