We’ve eaten the clearance Halloween chocolate, we’re thinking about where to watch the fireworks… it’s officially November, so we’re back with another round-up of important social media updates.
What did October have in store? Keep reading to find out.
One word. DESKTOP.
It’s the news we’ve all been waiting for; Instagram has added a long-awaited image and video posting function from the desktop version of the platform.
The process, which enables you to upload photos and videos of less than one minute in length, will not include Stories or Reels uploads at this stage. However, it will make posting content easier. Hopefully, the days of airdropping screenshots and email attachments to our mobiles are behind us.
Plus, providing more ways into the Instagram experience will fundamentally enable more people to use the platform.
Next up for Instagram this month is another much-anticipated feature; a live test of likes on Stories. This will provide an easy and quick way to engage with Stories, without having to clog up the creator’s inbox with reactions. We can’t wait for this one to roll out.
We’ve previously shared how Instagram Collabs allows you to invite someone to collaborate on a Feed post or Reel, so the content is shared with both sets of followers. Instagram has since streamlined the process, allowing users to send Collab requests as easily as a follow request (see below).
TikTok has launched a new video tips series, designed to help marketers understand the key elements of the app, and create better TikTok campaigns. Called ‘Made for TikTok’, the new series will highlight key lessons from experts, starting with an initial ‘workout program’ series hosted by David Ma.
If you’re considering TikTok for your campaigns, it’s worth taking time to watch the whole series, as it may give you some key directional notes to better approach the app.
Due to popular demand, Twitter is making it easier to access a chronological feed of the latest tweets.
The site is testing a new option, which will make it easier for users to switch across to a reverse-chronological timeline of tweets from the profiles that you follow, which has long been among the top requests from Twitter users.
Still focusing on 2020-esque video calling, Facebook has added over 70 group effects for Messenger, providing new engagement options. It seems that the powerhouse social media network is hoping that this new feature will lure people back to video chats.
It has the potential to incorporate marketing opportunities, as Facebook is also adding Group Effects to its Spark AR API, which will enable creators and developers to build their own group effects.
Clubhouse has a new Music Mode that could make it the place to play, and listen, to live music.
The new Music Mode “optimizes Clubhouse to broadcast your music with high quality and great stereo sound,” according to the company’s blog post. Clubhouse already added spatial audio in late August, which makes conversations sound more like a room full of people than a flat audio call.
Clubhouse likely learned its lesson this past year, when Twitter, Facebook, LinkedIn, and even Spotify made their own versions of audio-only chatrooms. All of this, at a time when Clubhouse was still in an invite-only state, made it harder for the app to grow.
As part of its annual Creators’ Festival event, Pinterest has officially announced its new, TikTok-like, Watch feed – a scrolling, vertical feed of content to both align with the latest social content consumption trends, and provide a new means to discover a broader range of Pin content. The traditional ‘Browse’ feed will remain in place, with both video and still image Pins.`
YouTube is ready for a larger test of its live shopping platform, recently announcing a week-long live shopping event, “YouTube Holiday Stream and Shop,” starting on 15th November 2021. The event will allow viewers to shop new products, unlock offers, engage with creators and other viewers via Q&As and polls. Elsewhere, video platform rival TikTok has moved forward with live shopping features of its own.